The report on consumer behavior showed a surge in demand for a range of health-related products during the war, including sanitary pads, disinfectants, blood glucose test strips, medical bandages, nail extension supplies, blood glucose monitors, adult diapers, and sanitary underpads.
The report comes three months after Israel launched a surprise military campaign on June 13, striking military and nuclear facilities in Iran. Air attacks killed nuclear scientists along with hundreds of military personnel and civilians. Iran retaliated with drone and missile attacks which killed 31 Israeli civilians and one off-duty soldier.
The United States joined the conflict on June 22, conducting strikes on major nuclear sites including Fordow, Natanz and Isfahan, before brokering a ceasefire on June 24.
Global perspective
Similar spikes in condom sales have been reported in other countries during times of conflict or crisis. After North Korea’s nuclear test in October 2006, South Korean convenience stores recorded a surge, with condom sales averaging 1,930 per day, compared to about 1,508 per day previously.
In Russia, following the invasion of Ukraine in March 2022, major retailers reported sharp increases. The pharmacy chain Rigla noted a 26% rise, while online marketplace Wildberries saw sales climb by about 170% year-on-year, a surge linked to consumer fears of shortages and price hikes.
Similar behavior was documented in the United States during the early months of the COVID-19 pandemic, when condom makers such as Reckitt Benckiser reported sales jumps linked to consumer uncertainty and supply chain fears but not necessarily increased use.
