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Black Friday Sales In Iran Prove Popularity Of Banned Instagram

Maryam Sinaiee
Maryam Sinaiee

Iran International

Dec 3, 2023, 12:59 GMT+0Updated: 11:25 GMT+0
Iranians shopping clothes at a store in Tehran
Iranians shopping clothes at a store in Tehran

The surge in Black Friday sales for businesses operating on Instagram in Iran indicates the ongoing popularity of the platform despite a government ban.

Podro, a social commerce and logistics company that provides various services to small and medium-sized businesses, claims Instagram-based businesses’ sales went up by 38 percent in value on Black Friday with some small businesses selling up to 20 times more than in normal days. However, no actual sales numbers are available.

Podro’s claims are based on the results of an Instagram Black Friday campaign it launched in which around 2,000 small and medium-sized businesses took part.

Black Friday sales have become popular in Iran in the past few years. Fashion and beauty products made up most of the commodities on sale this year, but even homemade jam and condiments were on offer.

Iranians can only access Instagram and other major social media and instant messaging platforms such as X, Facebook, WhatsApp, and Telegram if they have installed anti-filtering software on their devices. They need to circumvent government filters that make these apps inaccessible in the country.

The ban on Instagram, the only social platform not blocked by authorities, was announced on September 21, 2022, a few days after anti-government protests sparked by the death of 22-year-old Mahsa Amini in the custody of morality police engulfed the country.

Instagram is the second most popular social platform in Iran after Telegram with over forty million users. Both platforms are used by millions of small and home-based businesses for marketing.

The ban, and frequent internet blackouts, were meant to prevent protesters from sharing news and footage of the crackdowns. The use of VPNs to help access to banned social platforms and websites, however, surged by 30-fold in the following months.

According to Pashotan Pourpezeshk, the chief executive of Podro, small and medium-sized businesses that use social media as their main marketing tool have the largest share in the country’s online retail market.

A recent report by the e-commerce center of the ministry of industries showed Instagram to be the most used social platform in e-commerce with 55 percent of these businesses relying on it, followed by Telegram (41 percent) and WhatsApp (37 [percent).

Experts have repeatedly warned that filtering Instagram and other social and messaging platforms could be hugely detrimental to small businesses, particularly those run from homes by women or small farms in rural areas, which very heavily rely on Instagram for advertising and WhatsApp for communication with potential customers.

Instagram was instrumental in the exponential growth of small, often home-based businesses that sprang up during the COVID pandemic. Women in many rural areas began selling everything from herbs and vegetables they grew in their rural gardens to duck eggs, and handicrafts through Instagram.

Some of these tiny businesses grew to the extent that they provided work for others. In one fishing village in the southern Bushehr Province, for instance, a fisherman’s young wife started marketing their catch on Instagram a few years ago.

She would clean fish and shrimps caught in the Persian Gulf and send it to customers in nearby cities. The whole village’s catch is now being sold by the business, called Mahimarket (Fish Market).

The catch of the day is packed in ice in polystyrene boxes and sent by airplane to Tehran, over a thousand kilometers away, and other cities, where they are delivered to customers, often individual households, on the same day.

Villagers are also selling other products such as dates, dried herbs, and home-blended spices through the same platform.

Communications minister Issa Zare’pour said last month that forty million Iranians now use domestic social media platforms the number of users of some of which, he claimed, has increased by eight-fold in the past eighteen.

However, there is still a huge demand for anti-filtering software. Yekta Net, a major Iranian online marketing company, said in its latest annual report that 80 percent of Iranians use VPNs to circumvent filtering and access banned social media and messaging platforms. Many Iranians have several anti-filtering software and VPNs on their electronic devices to ensure easier access to banned platforms and websites if authorities manage to disable one or more.

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Raisi's reliance on the constitution contrasts with the backdrop of over 500 deaths caused by regime agents during the protests, along with thousands being arrested and tortured without access to a fair trial or legal representation.

The right to protest is recognized in Article 27 of the Iranian Constitution but various Iranian governments in the past four decades have refused to uphold this right and respect the Constitutional Law.

The human rights situation in Iran continues to raise concerns across various domains, continually violating the constitutional safeguards, as has been highlighted by international human rights organizations, including Amnesty International and Human Rights Watch. Key areas of concern include freedom of expression, political repression, religious freedom, capital punishment, treatment of minorities, arbitrary detention, and LGBTQ+ rights.


Meybod Residents Demand Expulsion Of Illegal Afghans After Fatal Brawl

Dec 3, 2023, 10:57 GMT+0

Iranians in Meybod took to the streets on Friday demanding the expulsion of illegal Afghans after a conflict between two groups led to the death of a young Iranian man.

The murder, believed to have been committed by an Afghan national, led to calls on the authorities to remove the Afghans residing illegally in the city. According to reports, among the 90,000 population of Meybod, approximately 12,000 are Afghan nationals.

The commander of the Yazd police, Abbasali Bahdani Fard, claims a suspect has been arrested, less than 15 hours after the street brawl on Friday.

Local sources have identified the victim as Amir-Reza Aghaei with another Iranian hospitalized.

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Dec 3, 2023, 09:11 GMT+0
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Iran's hardliners have recently made comments against former President Mahmoud Ahmadinejad, seemingly aiming to tarnish his image.

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Former President Mahmoud Ahmadinejad (right) and his aide Abdolreza Davari   (undated)
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Former President Mahmoud Ahmadinejad (right) and his aide Abdolreza Davari

He pointed out that except Ahmadinejad all political factions and politicians including former reformist President Mohammad Khatami have voiced support for Hamas and condemned Israel. They all echoed Khamenei’s position while perhaps Ahmadinejad had a different opinion.

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German Human Rights Official Who Snubbed Iranian Dissident Is Pro-Hijab

Dec 2, 2023, 23:47 GMT+0
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Benjamin Weinthal

The German human rights commissioner who rebuffed Iranian female dissidents on Thursday, reportedly views the hijab as a form of emancipation for women.

The Iranian dissident, Masih Alinejad, pulled the plug on a meeting with the federal human rights commissioner, Luise Amtsberg, because Amtsberg did not wish to publicize the substance of the discussion.

The German magazine Stern reported in 2017 that the Green party politician had said she learned the head scarf can be a sign of emancipation, adding “We forget that sometimes.”

Amtsberg wrote her master’s thesis on “Feminism in Islam: Using the example of the Palestinian women’s movement.”

Lawdan Bazargan, a California-based Iranian-American political and human rights activist, told Iran International, “The hijab is an ideology, and like any ideological belief, it is linked to 'interests' and 'power.’ The hijab serves a dual function; it privileges veiled women in Islamic societies while also helping to reproduce the system's inherent patriarchy."

Bazargan, who is currently campaigning to secure the dismissal of Oberlin College’s Mohammad Jafar Mahallati, Iran’s former ambassador to the UN, added, “Ultimately, the hijab humiliates and disempowers women in society. It is shameful for a European woman, born and raised in a democratic country with liberal values, to idolize a symbol that oppresses millions of women, acting like a chain around their necks, suffocating them.”

Alinejad has long campaigned against the hijab. The Islamic Republic of Iran imposed the mandatory hijab on women after the 1979 revolution in 1981.

Iran International reported last week that the clerical regime has impounded the cars of people who violate the rules of the mandatory Hijab. In 2022, after dozens of Iranian women unveiled in public and sent their videos to Alinejad in New York, the clerical regime said women can be sentenced up to 10 years in jail for sending Alinjead the footage.

The outrage over Amtsberg’s attempt to silence the Iranian dissidents in Berlin has shined a new spotlight on the Green party’s overly cordial relationship with the Islamic Republic.

Amtsberg’s Green party has a long tradition of holding public meetings with Iranian regime officials and politicians who have denied the Holocaust, defended the use of stoning for adultery, and engaged in killing Iranians.

Bundestag Vice President Claudia Roth (Green Party), Dagmar Wöhrl (Christian Social Union party) in Tehran  (undated)
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Bundestag Vice President Claudia Roth (Green Party), Dagmar Wöhrl (Christian Social Union party) in Tehran

In 2019, Germany’s best-selling newspaper, Bild, published a series of news articles and an editorial titled “Shame on the Bundestag” that exposed the then-Green party Bundestag vice president Claudia Roth’s enthusiastic greeting of the former speaker of the Iran’s ersatz parliament, Ali Larijani.

Larijani defended former Iranian president Mahmoud Ahmadinejad’s denial of the Holocaust at the 2009 Munich Security Conference.

Roth is currently Germany’s cultural minister and, in 2010, met in Tehran with the former speaker's brother, Mohammad-Javad Larijani, who defended the stoning of people who committed adultery. Mohammad-Javad Larijani served as the head of the Iranian Human Rights Council. A year before Roth’s meeting, he denied the Holocaust at a German foreign ministry-sponsored event in Berlin held close to the Holocaust memorial.

Roth courted Manouchehr Mottaki who, while foreign minister, delivered a key speech at Tehran’s 2006 Holocaust denial conference.

The largely pro-Iran politician, Roth, also high-fived then-Iran ambassador to Germany, Reza Sheikh Attar, at the 2013 Munich Security Conference. Iranian Kurdish dissidents accused Attar of carrying out a massacre of Kurds during his tenure as governor of Kurdistan and West Azerbaijan provinces between 1980-1985.

The German foreign minister, Annalena Baerbock, has also faced intense criticism from German opposition politicians and Iranian dissidents for her dovish posture toward Tehran. Baerbock refuses to sanction the IRGC as a terrorist organization. She claims to practice a “feminist foreign policy” but her inaction toward the IRGC—a US-designated terrorist organization dedicated to enforcing the mandatory hijab—has sparked criticism from Alinejad and other Iranian dissidents.